Everything you need to know about your company's marketing materials

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Marketing materials are important elements which impact your campaigns’ success. There’s no secret that, nowadays, there is an overabundance of information which is aggressively served to consumers everywhere. To protect itself from the thousands of daily messages, the human brain has developed a natural reaction...

Two Sides fights anti-print campaigns

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Two Sides, the British organization which supports sustainable printing practices is fighting the organizations which condemn printing, promoting false eco principles, as part of their corporate social responsibility campaigns.

Martyn Eustace, Two Sides representative, condemns big international companies which encourage consumers to give up paper...

5 mistakes you might be making when choosing your print supplier

Tipografie Bucuresti Materiale de marketing si comunicareDid you ever happen to receive an order and discover that the marketing materials and prints you got were pricier and / or significantly different from what you asked from your supplier? If your answer is “Yes” and this happened...

How do you combine tradition and innovation, to create the perfect gift for an heterogeneous audience?

Easter Corporate Gift. Concept and Design: Grafica si Tipar. Client: Electrica.
Easter Corporate Gift. Concept and Design: Grafica si Tipar. Client: Electrica.

Context:

One of Romania’s biggest suppliers and distributors of electric energy, Electrica...

How do you help one of the biggest players in the banking industry attract visitors at an agricultural trade show?

Context: 
BRD Sogelease IFN S.A. is the leasing division of BRD – Groupe Société Générale, the second biggest commercial bank in Romania. From its founding, in 2001, to the present, the company positioned itself as...

How do you help a medical equipment supplier attract visitors during a national congress?

Trade Show Booth. Client: MTI
Trade Show Booth. Client: MTI

Context: Medical Technologies International is a leading company selling podiatry equipment which targets both the medical sector -clinics and hospitals-, and patients, through its lines which facilitate at...

IT STOPS YOU, IT AMAZES YOU: "IT IS FLOATING!"

If we had brands in retail and FMCG, we would have chosen from the very first meeting the amazing Gravity Lifter. With a capacity of lifting in levitation objects up to 2 kg, this device is the most intriguing object you could place in a marketing campaign for a product. Either you put it in-store,...

HOLOGRAPHIC DISPLAYS INTEGRATED IN MARKETING CAMPAIGNS

“Create magic meetings between reality and fiction” is the promise made by Real Fiction, the developer of the technology which amazes by their innovation: Dreamoc holographic display. This combines the brand story-telling with 3D and 2D effects. The way in which it simply “freezes” the passers-by in front of it, made from this device a...

ABOUT VISUAL COMMUNICATION

Us
We are part of a creative industry, in perpetual movement, modification and adaptation. From time to time, it is worth marking the key moments which develop our industry, and us, as well. We will talk about humans, companies and projects, as we see them through our eyes, after a 20 years’ professional experience....

A NEW VISION IN THE … COPY/PASTE COMMUNICATION

How does a word change the sense of communication? If we watch the two spots below, we will see that it depends on how you articulate and pronounce. It happened that in September 2014, we published on our

YouTube channel a teasing of a product which was due to be launched, the video-print. The...

SET PRODUCT SAMPLE – DIRECT MAILING CAMPAIGN

Product
ULTRADERM – paste for hands cleaning, meant for professionals from various industries.

Objective
Pragmatic communication and demonstration of the unique qualities of the product, towards various industries (automotive, typographies, mechanics, textiles etc) in order to generate consumption.

Achievement
According to the brief, a resistant box for courier transportation was created, keeping...